Digital Marketing Manager cover letter example

Your digital marketing manager cover letter could end up being the most important project of your career. At least it’s worth approaching that way when a terrific new job opportunity arises. While your tactical expertise is invaluable in this self-marketing context, Resume.io has job search tips and tools that you might find helpful too, including more than 180 occupation-specific cover letter examples and writing guides.

The advice in this writing guide is paired with a digital marketing manager cover letter example, which can be modified for your own job-winning cover letter. What we’ll cover in this guide:

• The best format for structuring your digital marketing manager cover letter
• Power-building pointers for each individual cover letter section: header, greeting, introduction, body, and conclusion
• Avoiding common cover letter mistakes

Best format for a digital marketing manager cover letter

Your strategic savvy will make it easy to grasp the straightforward structure of a cover letter and the objective of each section. We'll discuss them in turn, following this outline of cover letter components:

• Cover letter header
• Cover letter greeting
• Cover letter introduction
• Cover letter middle part (body)
• Cover letter closing

Our writing tips for each part of your cover letter will refer to the digital marketing manager cover letter sample below.

Cover letter header

As a digital marketing specialist, you know your way around branding. A distinctive cover letter header can serve as the personal brand for your job application in a “class of its own” sense. 

This key visual element prominently displays your identifying details with an eye-pleasing effect: your name, occupation/job title, phone number, email, and LinkedIn profile. Add links to any other professionally relevant social media, along with an online portfolio of work samples.

The goal of the cover letter header: it acts as a personal brand and creates a memorable first impression when recruiters are drawn to your identifying information.

Cover letter greeting

As a marketing specialist, you understand the magic bullet impact of hearing or seeing your own name. Addressing your cover letter recipient by name is a powerful way to connect with your prospective new boss in a manner that’s friendly, yet professional. In the same vein, “Dear Dr./ Mr./Ms. Surname” is the recommended salutation.

A personalized greeting also shows you are serious enough about this opportunity to bother identifying the recipient. That name search is sometimes difficult or fruitless. Your resourceful plan B: think of a position title or collective noun that fits the situation. Try something like “Dear Marketing Director,” “Dear Creative Team,” or “Dear Hiring Manager.” 

The goal of the cover letter greeting: addressing the recipient by name sets the right tone and forms an instant connection that’s professional, but has a personal touch.

Cover letter introduction

That connection you just made? This is where you solidify it. The opening lines of your cover letter must grip the reader’s attention without letting go. You’ve got just a few enthralling sentences to do that, so make every word count, and make it sound original. Treat the introduction as a two-way mirror reflecting your past contributions and future promise.

Launch into who you are, where you’re coming from, and what you find attractive about this opportunity. Seamlessly, the focus flips from you to “them,” as your hiring case gains momentum. The talents, interests, and proudest achievements you pinpoint should match what this employer needs. Let your market research skills shine through here. Try to name the hiring organization and comment on something you find impressive or intriguing — particularly in the digital marketing realm.

The goal of the cover letter introduction: appeal to the employer’s digital marketing needs by stressing compatibility with your strengths and goals.

Below is the greeting and introduction from our digital marketing manager cover letter sample.

Cover letter middle part (body)

Here comes the recruiter’s reward for reading past the introduction. Reinforce that value proposition with tangible, relevant examples of digital marketing success stories. 

You’re well-equipped to bring on some metrics, which hiring managers crave! “Show me, don’t just tell me” can be a game changer in this cover letter section. Cite measurable, beneficial outcomes when describing accomplishments that are sure to resonate with your next employer.

Choose examples that illustrate progressive growth and development over time. 

The goal of the cover letter body: builds the recruiter’s confidence in your ability to deliver what’s required.

This digital marketing manager cover letter sample illustrates body content:

How to close a digital marketing manager cover letter (conclusion and sign-off) 

Just as marketing strategies typically include a call to action to elicit the desired customer response, so should your cover letter conclusion. This call to action implies some expectation of hearing back from the employer regarding the next steps. It’s reasonable to express hope for an interview or propose a less formal conversation. Just saying you look forward to hearing back soon can suffice as a call to action — anything that puts some onus on the hiring team to be in touch.  

Perhaps after adding a word of thanks for being considered, simply sign off with your name below “Sincerely,” or “Best regards.”

The aim of the cover letter closing: end on an upbeat note with a call to action implying some response from the hiring team is expected.

Below is the closing section of our digital marketing manager cover letter example.

Basic mistakes in a digital marketing manager application letter (and how to avoid them) 

Not that we think you would make any of these mistakes, but every Resume.io cover letter writing guide includes a checklist of common red flags that recruiters seldom ignore:

• Failure to custom-tailor your letter for each job application
• Unexpressed enthusiasm or no sense of personality at all
• Lazy, loosely constructed wording that an editor could have sharpened and tightened up
• Overly formal, convoluted or otherwise unnatural-sounding language
• Duplication of resume content
• Typos, misspellings, grammatical goofs
• Flawed layout and design choices that impair legibility

Key takeaways

1. Your strategic expertise — always tied to target audience needs — is a key advantage for writing a compelling digital marketing manager cover letter. But there’s a lot at stake when this self-marketing tool is also a test of your communication strengths.
2. In “written handshake” fashion, cover letters enable you to connect with the hiring team on a more immediate, direct, and personal level than what a resume allows.
3. Each cover letter component serves its own purpose in reinforcing your case for being an excellent hire.
4. Digital content managers can readily access suitable metrics to quantify the beneficial outcomes of their accomplishments.
5. Even seasoned communications professionals can slip up, so take every error-proofing precaution before hitting the “Send” button.